SaaS Crunch
The go-to podcast for SaaS & B2B marketers for actionable digital marketing tips to take their business to the next level!
SaaS Crunch
What 79 Client Pitches Taught Us About B2B Marketing
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Session Media
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In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged.
- Digital marketers are spread too thin
- Unclear direction leads to shot-term / reactive marketing
- Marketing budgets don't marry up to sales team size/demand
- Direct attribution leads to lousy marketing practices
We also cover the top things we've learned about marketing and sales from managing this process.