In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:

What's the role of the Head of Demand Gen?

What success metrics do you monitor closely (excluding marketing attributed revenue)?

 Favourite ad platform for B2B SaaS?

If you had 100K more a month, how would you allocate it?

What's been the biggest challenge in your role so far?

What does an ideal marketing team structure look like?

What ideas/strategies have you seen success from which seemed unlikely?

 What advice would you give to someone getting started in B2B / SaaS marketing?