SaaS Crunch
The go-to podcast for SaaS & B2B marketers for actionable digital marketing tips to take their business to the next level!
SaaS Crunch
How This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at Cognism
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In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:
What's the role of the Head of Demand Gen?
What success metrics do you monitor closely (excluding marketing attributed revenue)?
Favourite ad platform for B2B SaaS?
If you had 100K more a month, how would you allocate it?
What's been the biggest challenge in your role so far?
What does an ideal marketing team structure look like?
What ideas/strategies have you seen success from which seemed unlikely?
What advice would you give to someone getting started in B2B / SaaS marketing?