In this episode, we look at common mistakes B2B Marketers make in Google Ads, including:

- How overspending can kill account performance
- First touchpoint attribution reports don't help make informed decisions
- Feedback Loops usually end with account data, not CRM data
- PPC doesn't stop with Google Ads
- Data-led landing Pages are a must for paid search
- Competitor bidding is pretty much pointless
- Use the data to inform & expedite your SEO Strategy