In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & dema...

In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:What's the role of the Head of Demand Gen?What success metrics do you monitor closely (excludi...

In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged.Digital marketers are spread too thinUnclear direction leads to shot-te...

In this episode of IMNs, we look at the main B2B myths stated by B2C marketers. As the majority of information you find on the internet is written by B2C marketers, naturally, this means B2B marketers take B2C advice and apply it to selling ent...